Stay Ahead of the Curve Marketing pundits have for decades urged us to identify the price customers are prepared to pay. But it’s a changed world. We need to stay ahead of the curve, and identifying the price customers are prepared to pay is not staying ahead of the curve. We need to identify the customers […]
Millennial fever is infecting the corridors of power as managers and marketers struggle to understand Australia’s largest generation. Social analysts call them impatient, overly self-confident, self-absorbed, self-important, lazy, easily bored, spoilt, constantly in need of positive affirmation, and disloyal.[1] Entrepreneurs see them as tech-savvy, early adopters: perfect fodder for digital disruption. Marketers see them as […]