Millennial fever is infecting the corridors of power as managers and marketers struggle to understand Australia’s largest generation. Social analysts call them impatient, overly self-confident, self-absorbed, self-important, lazy, easily bored, spoilt, constantly in need of positive affirmation, and disloyal.[1] Entrepreneurs see them as tech-savvy, early adopters: perfect fodder for digital disruption. Marketers see them as … Continue reading Millennials – a Giant Generational Hoax?