Consumers with premium value-potential live and work in the $517 billion NEO Economy. We know what they’re doing, what they desire to do next, and what makes them fall in love. We love simplicity. We know who the most valuable customers are. We know everything about them, even where they live. We’re quick to define your problem – what you most need to achieve (which is not always what you want to achieve). Strategy is then the revealed beauty – the elegant pathway that connects problem and solution.