Project Lab uses the NEO typology as a decision-making framework for large scale projects, be they development projects or transformation projects.
Project Lab’s Trend Tracker identifies:
- key urban trends
- human drivers of those trends (e.g. levels of NEO density in Australia’s urban settings)
- the technology necessary to respond to key trends
- problems posed by key trends in the urban fabric
Project Lab’s Agile Ideation identifies:
- what are the likely behavioural responses to the human drivers of trends?
- what are the likely technological responses to the human drivers?
- what are the likely solutions to the problems?
- conceptualise & visualise the ideas
- How to make it happen