Digital

The NEO Tracker™  ecosystem tracks and reports success metrics from pre-launch through market penetration to sale and post-sale word-of-mouth. It’s digital services include:

  • Digital Engagement: It maps & measures NEO consumer engagement with your website content & every digital ad in a campaign
  • Digital Reputation: It releases and tracks new-product and brand key-word ‘talk’ on social media
  • Digital Feedback: It captures instant feedback on products or experiences as implementation goes live
  • Digital Capture: Its geo-location technology acquires NEO consumers in near-field locations by serving them a banner ad or sending them an SMS

Customers

NEO Tracker™ unlocks value in your own customer database by finding peak-value customers AND by using them to pick the services and products that will make them fall in love with your brand.

  • Database flagging: NEO Tracker™ uses NEO analytics to flag customers by their value potential on your own customer database and across your customer segments
  • CVP & product testing: NEO Tracker™ recruits customers from your database to test concepts, products, price & volumetric sales potential before going live

Project Lab

Project Lab uses the NEO typology as a decision-making framework for large scale projects, be they development projects or transformation projects.

Project Lab’s Trend Tracker identifies:

  1. key urban trends
  2. human drivers of those trends (e.g. levels of NEO density in Australia’s urban settings)
  3. the technology necessary to respond to key trends
  4. problems posed by key trends in the urban fabric

Project Lab’s Agile Ideation identifies:

  1. what are the likely behavioural responses to the human drivers of trends?
  2. what are the likely technological responses to the human drivers?
  3. what are the likely solutions to the problems?
  4. conceptualise & visualise the ideas
  5. How to make it happen

Analytics

In a world of BIG DATA, it’s refreshing to know that social economics provides more insight, better predictive value and more actionable analytics. Our team of data scientists uses Accelerated Analytics to reveal the shortest path to customer value.

 

Strategy

Consumers with premium value-potential live and work in the $517 billion NEO Economy. We know what they’re doing, what they desire to do next, and what makes them fall in love. We love simplicity. We know who the most valuable customers are. We know everything about them, even where they live. We’re quick to define your problem – what you most need to achieve (which is not always what you want to achieve). Strategy is then the revealed beauty – the elegant pathway that connects problem and solution.

 

Implementation

We focus on consumers with premium value potential by:

  • Overlaying our pre-loaded NEO (New Economic Order) model to your existing customer database and customer segmentation
  • Running an Agile implementation model aligned to strategy and focused on the right outcomes
  • Designing and building an Agile product/experience model (ideation, shaping, testing, rolling-out, tracking response)
  • Building a product portfolio framework that enables prioritisation of products/experience launches – best first.

We’re always focused on value-creation.