What else we provide?
What our clients say
It really just clicked. It totally influenced our choice of media and creative. We found we were selling cars to people with similar attitudes and zest for life – whether they were 26 year old professionals or 55 year olds.
In this context, the more expensive the Champagne, the less difficult it is to sell. Our prestige cuvees – Dom Perignon, Krug and La Grande Dame – enjoy a loyal following (in the Desire Economy) for whom price is just not a major determining factor in the purchasing equation. And that experience is consistent across our world markets.
Ross Honeywill and his team provided valuable assistance to the National Private Bank in better understanding our clients’ spending propensity – we developed a strategy that differentiated our proposition from our competitors.
Ross Honeywill, a very bright ex-KPMG partner is, I believe, the first person in the world to truly crack customer problem by not only creating a very rich behavioural base for research – from literally thousands of variables – but also aligning this with values, attitudes and spending.